Most of you know about attraction marketing and practice at least some element of the model. The overall premise – drawing prospects to you by offering genuine solutions to their problems – is not rocket science. Implementing attraction marketing strategies online is simple, too, although it does require discipline. So, why is it that two people can do the same things online, and one will convert more leads than the other? It’s about brain alignment.

In his book, “The Biology of Belief,” Dr. Bruce Lipton explains the science behind how our brains process input, including how our beliefs about the world and our selves are formed. As one of the pioneering genetic researchers, Dr. Lipton discovered something contrary to what most of us believe about DNA, our genetic blueprint. Most of us were taught that the genes in our DNA contain a blueprint that constructs each of our cells, and that determines every aspect of our biology. Dr. Lipton discovered that while our genes do contain blueprints, those blueprint instructions are determined by our perceptions and beliefs.

What this discovery means is that how and what we think has a ginormous effect on what we manifest in our bodies – and in our lives.

Now, you probably know that we have a conscious mind in which we’re aware of our thoughts and actively recall these items, and we have a subconscious mind that runs on pre-programmed messages. The conscious mind can be reprogrammed by reading, listening to audio books and lectures, reciting affirmations, participating in therapy and coaching. The subconscious mind is another beast altogether.

Up until the age of 5 or 6, a child’s brain is mostly in a theta state where information is just absorbed. Those of you with kids have witnessed the amazing knowledge sponge first-hand. They’ll mimic your facial expressions, your walk, and – unfortunately, some of the things you say – without any of it ever being directly, consciously input to them. You don’t say, “Hey Joey, walk like this” or “Hey Laura, wrinkle your nose like this when you laugh.” Have you ever witnessed a 3 year-old using a swear word he’s picked up from a parent? Most of the time, it’s used perfectly in context. So, children simply absorb information from those around them, especially their parents and primary caregivers.

Now, if the bottom-line conclusion of this programming for you is something like, “You can’t have that because you don’t deserve it,” you won’t achieve your financial dream because your subconscious won’t let you achieve it. It’s not in line with its programming, so you’ll self-sabotage with procrastination or some such. If the programming conclusion is “You’re a pain in the butt, no one wants to hear what you have to say,” you’ll subconsciously drive people away or put up a subconscious barrier – negative energy – that will block them from engaging with you.

Once those messages are in the subconscious mind, they stay there and play over and over and over and over. Your conscious mind cannot simply say, “Get over it. Play this better, healthier message instead.” The only way to change the messages playing in your subconscious mind is to re-program via techniques like clinical or auto hypnosis and subliminal programming. (There are other techniques, but that’s another article.)

So, to bring your conscious and subconscious minds into alignment, you must re-program your conscious mind by reading, listening to audio programs, reciting your goals and affirmations. Here’s where we think about Napoleon Hill’s famous quote, “What ever the mind of man can conceive and believe, it can achieve.” In order to conceive and believe, you must read. In order to truly believe, you must re-program your subconscious mind with some proven form of hypnosis and subliminal programming.

So, here are some action items:

-If you haven’t yet read Napoleon Hill’s “Think and Grow Rich,” do this first. Every other wealth-motivation product is measured against this book because its tenets have worked for centuries. Don’t just read the book, practice what’s in it. Listen or read now.

-Turn off the radio in your car and fill that time – and your brain – with information from audio books/programs and subliminal messages.

Attract Money mp3

-Talk to at least one person each day, especially your spouse/partner, about your financial goals (which are written down). Your brain must hear you saying it out loud.

When both minds are in alignment with the actions you are taking in your attraction marketing, you’ll see huge results. When your mind and body both desire the wealth, at a cellular level, the wealth will manifest. For more on the science behind this, read or listen to Bruce Lipton’s book “The Biology of Belief.”

As always, I’m very interested to know your personal experience. Please post them!