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Welcome!
Sep 3rd, 2009 by Jen Hilburn

Welcome to The Multipreneur Equation. Here, we’re all about simple ways to add income streams. If you are achieving success in your business, whatever it is, then you know that starting your first business is not easy. There’s so much to learn and do, and a lot of it requires you to step outside your comfort zone. But, once you’ve done it, and your baby is up and running, leveraging all that work into additional income streams is not hard at all.

In fact, if you haven’t leveraged your business into additional income streams, you’re leaving money on the table. A lot of money. If you can do it once, you can do it again. And again. And again.

We’ll be adding blueprints for additional income streams – mostly online opportunities – regularly, so subscribe to our feed!

Trump Network – Is It For Real or Is It All Hype?
Oct 14th, 2009 by Jen Hilburn

For those of you who do not yet know, Donald Trump recently acquired Ideal Health and will soon be launching The Trump
Network, a multi-level-marketing business (MLM). So, yes, Donald Trump is officially in the Network Marketing industry in a
major way. Does this mean that Trump Network/Ideal Health will be the next Amway? Of course, no one knows the answer to
that question, but here are some salient points to consider before ponying up the money, time, and energy to join:

On the pro side, Trump is a huge name with extraordinary branding power. Name recognition alone will cause people to look
at both the product line and the business opportunity. It would stand to reason that funding will not be an issue and,
perhaps more important, the company will be fueled by solid business acumen. Aside from standard big business advertising
and marketing efforts, Trump has the ginormous advantage of an existing big media and celebrity spotlight. The compensation
plan seems solid.

As for cons, some people do not like The Donald. This product line may have an initial big splash due to the Trump name,
but may lose out because people do not associate the Trump name/brand with amazingly good health. Many associate Trump with
business and celebrity, but not a genuine interest in helping people achieve their health goals. The product line, which
appears to be of reasonable quality, is part of a very competitive market. Will people pay top dollar for another energy
drink? Customizable supplements are not a new product. And, the long-lived, multi-billion dollar MLMs like Amway, Mary Kay,
Avon, Tupperware, etc. have diverse product lines with many products. What does Mr. Trump plan for future product
additions?

The biggest caveat I have to offer is to remember that Trump Network is a business opportunity, like any other network
marketing opportunity. Or any other type of business opportunity. These products will not sell themselves. When you take
delivery of $500 or $1,000 worth of product, it will sit in your home office until you sell it. A reasonable compensation
plan does offer the opportunity to make a little or a lot of money, but you will have to find customers and downline
prospects. All of this requires time, energy, focus, discipline, and ongoing learning. Just like any other business. So do
not let Donald, or anyone else, convince you that you will not have to do any work.

Running a business is a lot of work. You will not succeed if you do not like the work. Just like any other business
opportunity, you need to look at the activities required for success and decide whether you honestly want to do those
things. Because you are the person who will have to do them.
I advise all of my home business coaching clients to invest some time and money in learning online and offline marketing
strategies before investing in any home based business, because no business will generate wealth without a lot of really
good marketing. All of my network marketing clients learn about attraction marketing, because for many, the pressure of
trying to sell anybody standing within three feet begins to erode the quality of social interactions. I also coach my
clients to invest in personal development, because if you do not grow and develop new skills and mindset, your business
will not grow.

Resources:

To learn online attraction marketing strategies from highly successful internet marketers:
http://www.MLM-Lead-Eruption.com

For the bible on successful business mindset and practices:
Think and Grow Rich by Napoleon Hill (audio here)

Attraction Marketing Requires Brainwashing
Sep 1st, 2009 by Jen Hilburn

Most of you know about attraction marketing and practice at least some element of the model. The overall premise – drawing prospects to you by offering genuine solutions to their problems – is not rocket science. Implementing attraction marketing strategies online is simple, too, although it does require discipline. So, why is it that two people can do the same things online, and one will convert more leads than the other? It’s about brain alignment.

In his book, “The Biology of Belief,” Dr. Bruce Lipton explains the science behind how our brains process input, including how our beliefs about the world and our selves are formed. As one of the pioneering genetic researchers, Dr. Lipton discovered something contrary to what most of us believe about DNA, our genetic blueprint. Most of us were taught that the genes in our DNA contain a blueprint that constructs each of our cells, and that determines every aspect of our biology. Dr. Lipton discovered that while our genes do contain blueprints, those blueprint instructions are determined by our perceptions and beliefs.

What this discovery means is that how and what we think has a ginormous effect on what we manifest in our bodies – and in our lives.

Now, you probably know that we have a conscious mind in which we’re aware of our thoughts and actively recall these items, and we have a subconscious mind that runs on pre-programmed messages. The conscious mind can be reprogrammed by reading, listening to audio books and lectures, reciting affirmations, participating in therapy and coaching. The subconscious mind is another beast altogether.

Up until the age of 5 or 6, a child’s brain is mostly in a theta state where information is just absorbed. Those of you with kids have witnessed the amazing knowledge sponge first-hand. They’ll mimic your facial expressions, your walk, and – unfortunately, some of the things you say – without any of it ever being directly, consciously input to them. You don’t say, “Hey Joey, walk like this” or “Hey Laura, wrinkle your nose like this when you laugh.” Have you ever witnessed a 3 year-old using a swear word he’s picked up from a parent? Most of the time, it’s used perfectly in context. So, children simply absorb information from those around them, especially their parents and primary caregivers.

Now, if the bottom-line conclusion of this programming for you is something like, “You can’t have that because you don’t deserve it,” you won’t achieve your financial dream because your subconscious won’t let you achieve it. It’s not in line with its programming, so you’ll self-sabotage with procrastination or some such. If the programming conclusion is “You’re a pain in the butt, no one wants to hear what you have to say,” you’ll subconsciously drive people away or put up a subconscious barrier – negative energy – that will block them from engaging with you.

Once those messages are in the subconscious mind, they stay there and play over and over and over and over. Your conscious mind cannot simply say, “Get over it. Play this better, healthier message instead.” The only way to change the messages playing in your subconscious mind is to re-program via techniques like clinical or auto hypnosis and subliminal programming. (There are other techniques, but that’s another article.)

So, to bring your conscious and subconscious minds into alignment, you must re-program your conscious mind by reading, listening to audio programs, reciting your goals and affirmations. Here’s where we think about Napoleon Hill’s famous quote, “What ever the mind of man can conceive and believe, it can achieve.” In order to conceive and believe, you must read. In order to truly believe, you must re-program your subconscious mind with some proven form of hypnosis and subliminal programming.

So, here are some action items:

-If you haven’t yet read Napoleon Hill’s “Think and Grow Rich,” do this first. Every other wealth-motivation product is measured against this book because its tenets have worked for centuries. Don’t just read the book, practice what’s in it. Listen or read now.

-Turn off the radio in your car and fill that time – and your brain – with information from audio books/programs and subliminal messages.

Attract Money mp3

-Talk to at least one person each day, especially your spouse/partner, about your financial goals (which are written down). Your brain must hear you saying it out loud.

When both minds are in alignment with the actions you are taking in your attraction marketing, you’ll see huge results. When your mind and body both desire the wealth, at a cellular level, the wealth will manifest. For more on the science behind this, read or listen to Bruce Lipton’s book “The Biology of Belief.”

As always, I’m very interested to know your personal experience. Please post them!

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